Over the last 2 weeks, we at HONE have been prepping for our final presentation and expo. We're excited share with everyone what we've been working on for the last few months!
Hope you enjoy HONE!
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This week we focused on consolidating all the work we've done over the semester for our project and preparing for our final deliverables: Weebly, the Expo and the final pitch. We decided to divide and conquer the remaining tasks - Megan on Weebly; Abhi, Christine and Sam on Expo; and Susanna and Joe on the final pitch. Most of the work we have to complete now is centered around creating a universal theme for our complex story & to make it as easy to understand as possible.
In these last few weeks we've really converged on our idea, and it felt good to have more complete thoughts and visions for our product. We are looking forward to presenting what we've been working on to our classmates and judges next week! We laid out the different parts of our story and then looked at our options for pulling the story together. We believe that the customer and user problems and solutions are so intertwined that we could not tell the story of one without the other. In addition to storyboarding, we discussed rebranding and agreed on a name change from MedGate to Hone (with a tagline of "Hone your health"). Hone also comes with a mascot named PING (your Personally Integrated Nudging Guide) that helps you throughout the app and gives you friendly reminders to improve your profile with different activities.
Open enrolled begins today on HealthCare.gov!
See this article on increased premiums --> https://www.washingtonpost.com/news/get-there/wp/2016/11/01/where-obamacare-prices-are-rising-dramatically/ How does this impact out story? Also, since we've pivoted "MedGate" doesn't really apply to our business model anymore. We have agreed to change our name, but now the question is to what? What is our story? http://www.politico.com/tipsheets/politico-pulse/2016/10/obamacare-premiums-are-going-up-25-percent-so-what-happens-next-217043 http://www.bloomberg.com/news/articles/2016-10-25/aetna-says-obamacare-plans-aren-t-worth-it-to-healthy-people http://www.nytimes.com/2016/10/25/us/some-health-plan-costs-to-increase-by-an-average-of-25-percent-us-says.html?_r=0 Our story: We are B:B company and our customers insurance companies (which are different than our users).
![]() What was your original HMW? What is your current HMW? Original: "How might we increase a patient's control over their medical information?" Current: How might we incentivize improved wellness? What caused you to change your HWM, i.e. what was your biggest hypothesis invalidation so far? We discovered that there are platforms that are already doing what we're trying to do (i.e. EPIC, Care Everywhere). Our biggest hypothesis invalidations were that (1) a lot of patients care to track their medical records and (2) hospitals, and other medical institutions don't have a way to transfer medical records across different systems. What is your current solution? A platform that rewards users for participating in wellness activities and providing medical information. This information will be used by insurance companies to reduce risk uncertainty and, in turn, lower insurance premiums for insurers. This could potentially be in the form of an app or web portal. Short term - Providing medical data to insurance companies and providing rewards to customers (i.e. credits towards wellness activities, cash back, coupons) Long term - Helping people live a healthier lifestyle and decreasing insurance costs/claims. What is the "white hot risk" in your current design? e.g. Do people really care, can we develop the technology, can we get people to acquire the solution? Insurance Companies Will insurance companies pay for this data? We do know that insurance companies buy data in mass and that they do purchase this information because of corporate wellness programs, but does that change if it's private insurers? Customers - Private Insurers Will customers be willing to submit their medical information? How do we keep the integrity of the data? How do we ensure that customers are submitting accurate information and accurate physical fitness activity levels? During this class, we gained some insight to each other's learning styles. With feedback from our individual assessments, the team discovered what it meant to be predominantly "Convergent" thinkers, and how the unique strengths of, say, "Assimilator" thinking could help us. Using this new understanding, we were able to craft new team agreements (see Team Tab).
Next, we started bringing each other up to speed on our latest round of interview findings. We have recently pivoted our "How Might We?" and this conversation in class help clarify the direction we are taking. In addition, we got some feedback from explaining to the professor how our latest idea would work. After some preliminary prototyping (see picture of white board below), our group settled on a single vision for the first prototype: a rewards-based wellness program in which MedGate would act as a middle man between insurance companies who desire more medical data and patients who would be incentivized to provide data by wellness credits (i.e. insurance premium deduction). Much like in the video we saw on Nordstrom rapid prototyping a software with pen and paper, we intend to design our wellness system using post-its and consumer feedback. Our next round of interviews will clarify what this program looks like - in terms of incentives, value to insurers, logistics of data tracking & sending, legality, etc. Since last week we converged on a target audience and slightly shifted from our original "how might we?". We've spent this week getting comfortable with our direction, ensuring all members are aligned on our decision to focus on the insurance benefits of keeping a health record, and zeroing in on Non-Group medical insurance holders as our potential customer. We've been continuing our interviews, however with the direction we intend to pursue, we felt it necessary to update the original interview questions. Our latest interview questions can be found under the "Customer Discovery --> Additional Frameworks" tab of the website. We intend to meet up in the next week to review the results of this second round of interviewing and share our combined learnings.
![]() We met earlier this week in hopes to converge on a new idea to explore. We've landed on doing more research to develop an idea that would provide individual insurance customers with a means to gain discounts through a rewards type program for improving their health. Many corporations have adopted workplace wellness programs that incentivize employees for items such as being tobacco-free or getting health screenings. Employees who participate are able to receive credits towards their HSA account for prescriptions, co-pays, etc. For the employer, this can reduce their portion of healthcare costs. In a HBR Article, What’s the Hard Return on Employee Wellness Programs? in December 2010, there was a study performed on J&J and "...J&J’s leaders estimate that wellness programs have cumulatively saved the company $250 million on health care costs over the past decade; from 2002 to 2008, the return was $2.71 for every dollar spent." It also appears that there's been a decline in Employer insured vs. Non-Group insured in the United States and California as an individual state. So now our question to explore is, how might we provide a means for non-group insured individuals with a wellness program that could (1) help them improve their health physically, mentally, socially, etc. and (2) help insurance companies save on their customer costs? |
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