We laid out the different parts of our story and then looked at our options for pulling the story together. We believe that the customer and user problems and solutions are so intertwined that we could not tell the story of one without the other. In addition to storyboarding, we discussed rebranding and agreed on a name change from MedGate to Hone (with a tagline of "Hone your health"). Hone also comes with a mascot named PING (your Personally Integrated Nudging Guide) that helps you throughout the app and gives you friendly reminders to improve your profile with different activities.
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November 2016
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